Customer Group Database Service

Off-Highway Research’s Customer Group Database Service provides information on the different types of buyer for each machine type, and how this has changed over time. Annual sales for each equipment type in each country are broken down into a number of customer groups such as contractors, extraction (mining & quarrying) , rental etc. The breakdown is in terms of both unit sales and the nominal US$ value of the sales.

As well as allowing clients to view individual countries and machine types in isolation, this data can be analysed across multiple countries and equipment to provide insights into the profound changes which take place over time in equipment buying patterns.

Our standard single-site licence allows for up to five individual users based in one location. If you require further access rights for colleagues in other locations around the world, please enquire about our multi- and global-site licence packages.

Accessing The Service

Access to Off-Highway Research’s databases is via our online client portal. The databases are also available as PC software download for offline working. Both versions allow clients to manipulate data and export it as an Excel worksheet or delimited flatfile for easy integration with other analytical tools.

Off-Highway Research’s Database Services are available in Chinese, English, French, German, Japanese, Italian and Spanish.


Chinese Database Service

Customer Group Database Service
Single Site Licence

Off-Highway Research’s Customer Group Database Service provides information on the different types of buyer for each machine type, and how this has changed over time. Annual sales for each equipment type in each country are broken down into a number of customer groups such as contractors, extraction (mining & quarrying) , rental etc. The breakdown is in terms of both unit sales and the nominal US$ value of the sales.