Headquartered in Almere, Netherlands, Yanmar Europe B.V. is a group company of Yanmar Co Ltd.. which is a wholly owned subsidiary of Yanmar, a family firm owned by the Yamaoka family. Founded in Japan in 1912, Yanmar now has roughly 20,000 employees and a professional partner network in more than 130 countries.
With over 200 employees from more than 35 nationalities, Yanmar Europe B.V. is the EMEA headquarters for all business activities in Europe, the Middle East and Africa. In Europe, Yanmar employs around 900 people, across seven group entities.
This profile concentrates on the company’s European compact construction equipment business and operations.
The range of compact construction equipment products offered includes mini excavators that are made in France, and wheeled excavators, and compact articulated wheeled loaders made in Germany that are marketed under the Yanmar and Schaeff brands. Previously made in Japan, a number of crawler excavator models of 8 and 10 tonnes have very recently been transferred to the Crailsheim plant in Germany, with production due to start in 2024.
Extending its range of compact construction equipment, Yanmar is placing great emphasis on its compact tracked loaders and skid-steer loaders, most of which it mainly produces in the US. In addition, Yanmar supplies compact crawler dumpers that it produces in Japan.
In the past, those products not made by Yanmar itself were branded as ‘Powered by Yanmar,’ but this has now changed, with all products, regardless of their source being branded as Yanmar. This already applies to the Cormidi range of mini crawler dumpers and carriers, and the Light Boy lighting towers.
In Europe, Yanmar runs a very comprehensive distribution network of independent dealers and service providers. As well as having won a respectable share in the region’s mini excavator market, Yanmar is also very well represented in the four largest volume markets, Germany, France, Italy, and the United Kingdom. In terms of its wheeled excavator and wheeled loader ranges, there are still some regional weaknesses, and the company is very dependent on the state of the market in Germany.
European Company Profile: Yanmar Europe
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EU Company Profile